Slikkepott

Challenge: 12,000+ SKUs. 10 Weeks. One Shot to Get It Right. Slikkepott.no came to us with a challenge that gets most Shopify agencies excited: migrate their entire WooCommerce store to Shopify Plus before Black Week, Norway's biggest shopping event. The brief was clear—12,000+ SKUs, 65,000 SEO-preserving redirects, and zero room for downtime during peak season. Not a problem when you have the right plan. What Really Needed to Happen The WooCommerce platform had served them well, but growth was revealing its limitations. Slikkepott.no needed Shopify Plus to: Handle their expanding catalog without slowing down Provide better insight into which marketing channels actually drove sales Serve both retail customers and professional bakers seamlessly Scale with zero disruption to their loyal customer base For a migration this size, planning wasn't optional—it was everything. Solution: The 10-Week Shopify Migration Sprint (And What Happened After) We launched their new Shopify Plus store on schedule. No traffic drop. No lost rankings. Black Week went exactly as planned. But the interesting part? What happened in the months after the Shopify migration. The conversion story: Their baseline hovered around 1.68%. Within a month post-Shopify launch, it peaked at 2.57%—a 36% lift. Even accounting for seasonal fluctuations, they've maintained consistent improvement on Shopify, currently trending at 1.88% and climbing. The customer behavior shift: Average order values jumped 11% year-over-year after switching to Shopify. Not because they raised prices, but because customers started trusting the site enough to fill their baskets. Same period, same SKUs, better Shopify experience. The efficiency gain: Here's the subtle win—they're processing slightly fewer orders but generating 5% more revenue on Shopify. Higher value per transaction means lower fulfillment costs and better margins. The kind of efficiency that compounds over time. Beyond the Shopify Migration: Building for What's Next The Shopify Plus platform was just the foundation. Since launch, we've been leveraging Shopify's capabilities to build what actually moves the needle: Custom Shopify Functionality Built features specific to the baking community using Shopify's flexible architecture—because professional bakers shop differently than home enthusiasts, and the platform needed to reflect that. Shopify B2B Store Launch Leveraged Shopify Plus B2B features to open a dedicated trade channel for bakeries and confectioners. Separate pricing, bulk ordering, and the professional touch their business customers expect—all within one Shopify ecosystem. Shopify Marketing Intelligence Implemented Shopify's advanced analytics and proper tracking so every ad krone can be traced back to actual sales. No more guessing which channels work. Now they know. The result? Products like LorAnn raspberry essence becoming surprise bestsellers. Categories like baking molds showing 7 consecutive weeks of growth. The kind of insights you can only get when your Shopify data infrastructure actually works. The Loyalty Numbers That Tell the Real Story 43.5% of their customers come back to order again on their new Shopify store. In e-commerce, that's rare. The average customer orders 2.9 times—not because of aggressive email campaigns, but because Shopify's streamlined checkout and user experience delivers exactly what they need, when they need it. When your customers are baking competition-winning kaker or preparing for weekend konditori sessions, reliability matters. The Shopify platform needed to be as dependable as their products. What Happens February 10th Slikkepott.no is a finalist for Norway's best online store in the 0-50M category (awarded by Bring). We'll be cheering them on. Not just because we built their Shopify Plus store, but because their nomination validates something we believe: technical excellence should be invisible to customers, but the results shouldn't be. Win or not, the numbers tell their own story. And those numbers keep getting better. Why This Matters for Your Shopify Migration Every growing e-commerce business hits the same wall: the platform that got you here won't get you there. The question isn't whether to migrate to Shopify. It's whether you have a partner who can plan and execute it right—with zero downtime, preserved SEO equity, and a Shopify Plus foundation built for what comes next. Slikkepott.no took the leap during their busiest season. Ten weeks of careful planning and execution later, they were serving more customers on Shopify, converting better, and operating more efficiently. The best time to upgrade to Shopify Plus? Before you absolutely have to.